It seems like every celebrity these days are getting into the fashion business. Though it makes sense, do we really want to buy something that the likes of Paris Hilton and co. have designed or endorsed? Judging by their fashion choices alone, I’d say no.
However, one American designer handbag and small leathergoods company in particular who seems to really have taken on the concept of celebrity endorsements and has now developed it as far as to have current “It” girl Hayden Panettiere design her own “it” bag is Donney & Bourke. Having already had celebrity spokespeople such as Mischa Barton and Lindsay Lohan to front their advertising campaigns and Emma Roberts (Julia Roberts’ niece) co-design a bag, they’ve now decided to up the anty with Miss Panettiere designing her very own ‘dream bag’ in collaboration with Peter Dooney.

Hayden and Dooney & Bourke

“I wanted to do something people haven’t seen from Dooney & Burke before, so my bag is red patent leather,” Hayden said.

The designing process began with Hayden describing to Dooney just what she envisioned: a large leather shoulder bag with puffy pleats, a buckle closure and great style. Sketches were drawn by the design team, then Dooney transformed her ideas into prototypes at Dooney & Bourke’s design studio in Florence, Italy. After a few changes from Hayden, we have the “HP” bag.

The “dream bag” will go on sale December and retail for $500. No, you wont be paying $500 for patent leather, you’ll be paying $500 for the 18k gold accents. Also it is available in black, brown, red and white.

Seems like the “Emma” from Donney & Bourke weren’t enough. Neither are the ever exclusive and forever loved classic “Kelly” and “Birkin” bags that Vicky B seems to have an endless supply of.

I want a bag to be named after me. The “Daniella” …has a nice ring to it :D

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